Creative Lead 2011-Present
Aurora Lighting Starting as Graphic Designer, then Brand Manager, and now Creative Lead. Integral member of a small team serving 6 international hubs across 50+ countries. Spearheaded expansion of in-store presence in a network of 650+ national wholesalers. Managed cross-channel campaigns reaching 138,500 subscribers in leading trade and architectural publications. Led the design, production, and implementation of thousands of POS units annually. Developed brand guidelines and graphics standards for use across 10 brands. Improved internal visibility of marketing materials and processes. Collaborated with national buying groups and international partners. Produced custom collateral for product launches and industry events.